SweetLeaf
Wisdom Natural Brands, the parent company of SweetLeaf, was founded by James A. May after meeting the Guarani people and seeing the benefits of plants in their culture. In 1982, James established Wisdom Natural Brands, which was the first company to bring stevia to consumers in the United States. This earned him the name “The Father of Stevia.” From there, his company launched SweetLeaf to produce the highest quality stevia products on the market today.